# Wfrah

Arabic-first livestock management platform for the GCC. Research, principles, and an information architecture built for breeders.

https://laithjunaidy.com/work/wfrah
By Laith Aljunaidy. Published: 2023-09-01.

- Client: Wfrah
- Role: UX research and product design
- Location: Kuwait
- Year: 2023

Wfrah is an Arabic-first livestock management platform for the GCC, covering planning, monitoring, feeding and veterinary care. Laith Aljunaidy ran UX research and product design in 2023. He interviewed ten breeders with in-context observation, codified five design principles, and built the information architecture across herds, the nutrition calculator, market and knowledge base, with colour and type tuned for outdoor and low-light use.

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## What is Wfrah?

A mobile platform for livestock production. Plan, monitor, feed, protect, and care for herds with automated tools, and a clear structure for operations, market, and veterinary services.

## What I did

Discovery and stakeholder interviews to surface the barriers to technology among traditional breeders. Ten breeder interviews plus in-context observation, turned into personas, empathy maps, and one problem statement. Codified the design principles: considerate, empowering, trustworthy, efficient, familiar. Built the information architecture and content model across herds, the nutrition calculator, environment guidelines, market, knowledge base, and account. Designed a navigation system with progressive disclosure, unified iconography, and color and type tuned for outdoor and low-light use.

## Outcome

A coherent product narrative and structure that lowers the learning curve, builds trust in data-driven decisions, and prepares the app for adoption across the Gulf.

## FAQ

### Who designed the Wfrah app?

Laith Aljunaidy ran UX research and product design for Wfrah in 2023. He interviewed ten breeders with in-context observation, codified five design principles, and built the information architecture across herds, the nutrition calculator, market and knowledge base.

### What are the Wfrah design principles?

Five: considerate, empowering, trustworthy, efficient, familiar. They came out of ten breeder interviews and in-context observation, which set out to find the barriers to technology among traditional breeders.

### How is Wfrah designed for use outdoors?

Colour and type are tuned for outdoor and low-light use. Navigation uses progressive disclosure and one set of icons across herds, the nutrition calculator, environment guidelines, market, knowledge base and account.