Wfrah
Arabic-first livestock management platform for the GCC. Research, principles, and an information architecture built for breeders.
Wfrah is an Arabic-first livestock management platform for the GCC, covering planning, monitoring, feeding and veterinary care. Laith Aljunaidy ran UX research and product design in 2023. He interviewed ten breeders with in-context observation, codified five design principles, and built the information architecture across herds, the nutrition calculator, market and knowledge base, with colour and type tuned for outdoor and low-light use.
- Client
- Wfrah
- Role
- UX research and product design
- Location
- Kuwait
- Year
- 2023
What is Wfrah?
A mobile platform for livestock production. Plan, monitor, feed, protect, and care for herds with automated tools, and a clear structure for operations, market, and veterinary services.
What I did
Discovery and stakeholder interviews to surface the barriers to technology among traditional breeders. Ten breeder interviews plus in-context observation, turned into personas, empathy maps, and one problem statement. Codified the design principles: considerate, empowering, trustworthy, efficient, familiar. Built the information architecture and content model across herds, the nutrition calculator, environment guidelines, market, knowledge base, and account. Designed a navigation system with progressive disclosure, unified iconography, and color and type tuned for outdoor and low-light use.
Outcome
A coherent product narrative and structure that lowers the learning curve, builds trust in data-driven decisions, and prepares the app for adoption across the Gulf.
FAQ
Who designed the Wfrah app?
Laith Aljunaidy ran UX research and product design for Wfrah in 2023. He interviewed ten breeders with in-context observation, codified five design principles, and built the information architecture across herds, the nutrition calculator, market and knowledge base.
What are the Wfrah design principles?
Five: considerate, empowering, trustworthy, efficient, familiar. They came out of ten breeder interviews and in-context observation, which set out to find the barriers to technology among traditional breeders.
How is Wfrah designed for use outdoors?
Colour and type are tuned for outdoor and low-light use. Navigation uses progressive disclosure and one set of icons across herds, the nutrition calculator, environment guidelines, market, knowledge base and account.
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