9 case files

Work

Laith Aljunaidy is a product leader and designer in Amman. His product and systems work includes ZainCash, AlawnehPay, Mercato, Wfrah, Bysooq, and the Royal Hashemite Court, for fintech, marketplaces, and the public sector in MENA, Arabic-first. Each case file on this page gives the context, what he did, and the outcome. His branding work with Branders is on Behance.

Product and systems

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Mercato 01 / 09 Mercato Chief Product Officer at an Arabic-first pharmacy platform in Iraq pharmab2barabic-first ZainCash 02 / 09 ZainCash Conversion-focused website and landing ecosystem for Jordan's most used mobile wallet fintechwebsitearabic-first AlawnehPay 03 / 09 AlawnehPay A Jordanian wallet built from zero, now live fintechbrandappwebsite iBuild 04 / 09 iBuild A Saudi marketplace for construction materials, designed end to end: the research, the buyer app, the vendor dashboard, and the brand marketplaceb2bbrandapp Cashley 05 / 09 Cashley A neo-banking app for freelancers in the United States: a brand built on one letter, three cards, and an app for instant loans fintechbrandapp Terns 06 / 09 Terns A travel companion app from Cairo: the research, the app from discovery to boarding, and a brand that flies travelappbrand Wfrah 07 / 09 Wfrah Arabic-first livestock management platform for the GCC productresearcharabic-first Bysooq 08 / 09 Bysooq Localized e-commerce for Iraq and Jordan e-commercedesign-systemarabic-first Royal Hashemite Court 09 / 09 Royal Hashemite Court R&D visual identity, event collateral, and three live drone light shows identityeventspublic-sector

Branding, on Behance

Identities, packaging, and campaigns with Rami Jbara at Branders. Every project opens on Behance.

Featured on BehanceBrandingMeet the studio
LevnturaLevnturaBrand identity · 2024 · 12,316TajclassTajclassBranding, packaging, app · 2022 · 10,173Medico ClinicMedico ClinicRebrand · 2025 · 7,137AryashFeatured on BehanceBrandingAryashBranding and packaging · 2025 · 6,920SarayaFeatured on BehanceBrandingSarayaRebrand · 2025 · 6,456Mega TechMega TechRebrand · 2025 · 4,772CashleyCashleyBranding · 2025 · 3,124iBuildiBuildBrand identity · 2026 · 2,684Trippy CVTrippy CVPersonal · 2023 · 2,380HurraHurraLuxury fashion · 2021 · 1,619M.techM.techBranding · 2026 · 738KNHKNHAgency identity · 2023Al Hailah and MaksarAl Hailah and MaksarLuxury fashion · 2024Texas BarbecueTexas BarbecuePackaging · 2024WfrahWfrahBrand and campaign · 2023PersonaPersonaRetail identity · 2025BelovaBelovaFashion retail · 2024LevelLevelTableware retail · 2022DolcesoleDolcesolePackaging · 2024TernsTernsTravel posters · 2023SowahSowahStationery · 2023RealistRealistReal estate identity · 2024Al Reem DistrictAl Reem DistrictPlace branding · 2024MehnatiMehnatiE-learning product, UX and UI · 2022