About Laith Aljunaidy
Laith Aljunaidy is a UX and product designer based in Amman, Jordan, and co-founder and CTO of the branding studio Branders. For more than ten years he has designed Arabic-first digital products, mostly fintech wallets and B2B marketplaces, taking them from research and brand to shipped interface and front-end code.
In numbers
- 10+
- years designing brands and digital products
- 75+
- projects delivered
- 18+
- countries served
- 13
- design awards, MENA and international
- 4M+
- people using products he designed
- 90,101
- Behance project views
- 5,906
- Behance appreciations
- 1,140
- Behance followers
- 2
- projects featured in Behance's Branding gallery
- 399
- downloads of his free UX templates
Behance figures read from behance.net/laithaljunaidy on 26 September 2026, download counts from his store on 3 October 2026.
Awards
- Gridliners 2021, Gold, three times
- Gridliners 2021, Honorable Mention
- Gridliners 2022, Bronze, twice
- World Brand Design Awards 2022, Bronze
- Indigo Design Award
Focus
- Arabic-first and right-to-left UX
- Fintech wallets, onboarding and KYC
- B2B marketplaces
- Design systems
- Brand identity
- AI-assisted design tools
Selected work
- ZainCashConversion-first website for Jordan's most used mobile wallet, with over a million users.
- MercatoUX and product design for a B2B pharmacy marketplace in Iraq serving 16,564 pharmacies and 11.6 million orders.
- AlawnehPayBrand, mobile app and website from zero for a Jordanian wallet: onboarding, KYC, payments and the design system.
- WfrahResearch, principles and information architecture for an Arabic-first livestock platform in the Gulf.
- BysooqUX strategy and product architecture for a two-sided e-commerce market in Iraq and Jordan.
What he builds and publishes
- ux-skillAn open-source design engine for Claude Code and other AI agents. 76 GitHub stars.
- Arabic-first UX templatesNine free Figma research templates in Arabic and English, light and dark.
- Taken apartData studies measured by hand with the method published. The latest found that 44% of 179 funded MENA startups have no Arabic website.