ZainCash
Conversion-focused website and landing ecosystem for Jordan's most used mobile wallet. Arabic-first, faster, clearer.
ZainCash is the most used mobile wallet in Jordan. Laith Aljunaidy designed and built its website, zaincash.com, and its landing system in 2023. He consolidated the information architecture Arabic first with English supported, and applied WCAG-aligned patterns and RTL micro-typography with screen-reader labels and focus order on the key pages.
- Client
- Zain Cash
- Role
- UX lead, website and landing system
- Location
- Amman, Jordan
- Year
- 2023
Updated
What was wrong with the old ZainCash site?
The marketing site and campaign landers did not say what the wallet was for. Arabic and English messaging drifted apart. The download call to action was weak and pages were slow, which hurt both search and conversion.
What I did
Designed and built the zaincash.com website. Consolidated the information architecture and simplified the content model, Arabic first with English supported. Applied WCAG-aligned patterns and RTL micro-typography, with screen-reader labels and focus order on the key pages.
What changed after the redesign?
Clearer messaging and faster pages raised click-through to the app stores and improved discoverability. Support queries for how-to basics dropped once the FAQ and fees pages were rewritten. The full story is in the writing department.
FAQ
Who designed the ZainCash website?
Laith Aljunaidy designed and built zaincash.com and its landing system in 2023, as UX lead. He consolidated the information architecture, Arabic first with English supported, and applied WCAG-aligned patterns and RTL micro-typography, with screen-reader labels and focus order on the key pages.
What is ZainCash?
ZainCash is the most used mobile wallet in Jordan. Its website, zaincash.com, and its campaign landing pages are where people learn what the wallet is for and go on to the app stores to download it.
Is the ZainCash website Arabic first?
Yes. zaincash.com is Arabic first, with English supported. On the old site the Arabic and English messaging had drifted apart. The redesign consolidated the information architecture and applied RTL micro-typography, screen-reader labels and focus order on the key pages.
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