Mercato

Context

Mercato puts the pharmacy supply chain of Iraq on a phone. Pharmacies, drug warehouses, scientific offices and patients, on one network. I lead product and design for all of it, in Arabic first.

Mercato Smart Agent

The rep from a scientific office lives in this app. The day opens on home: orders ready to deliver, orders waiting for approval, today’s visits. Customers are a list and a map. Each pharmacy has its own page: where it is, what it ordered last time, a call in one tap.

An order takes four steps. Pick the items with bonus and offers in view, pick the warehouse that has them, review, send.

Then the order stays in view until it reaches the pharmacy, even when it splits across warehouses. The month’s targets sit in numbers, and the team competes on a leaderboard.

Mercato B2B

The app pharmacies buy with, designed again from the ground up. Sign in with a phone number. Home, every item with its price, bonus and stock, and each warehouse with its own page, balance and account.

The shortage list, one cart across every warehouse, the order sent with its receipt, every order in one place.

How I work

Start from the person

A pharmacist between two customers. A rep in a car between visits. Before the first frame I write down who opens the screen and what they came to do.

Every state

Each journey is laid out flow by flow in Figma with its empty, loading, error and offline states, so a developer never has to guess.

Evidence first

Every label on a new screen comes from the live app, or it is marked as a proposal. Nothing is invented to fill a mock-up.

One system

Every Mercato app draws from Mercato Atlas, one Figma library: colour, type, spacing, shape, motion, icons and marks, then the components and patterns built on them. A new product starts from the system, never from a blank file.

Arabic first

Screens are designed in Arabic, right to left, then carried into English. Real phones, real networks, real light in a pharmacy.

Measure everything

Spacing, alignment and type sizes are checked against the system before anyone sees a screen.

The prototype works

No dead click and no dead end before a developer opens it.

I review the build

Handoff is half the job. When the shipped screen drifts from the system, that is a bug, and it gets fixed.

Role

Chief Product Officer. Product and design across the whole family: the buying app, the field app, the warehouse and pharmacy systems, and the patient app, down to the store listings each one ships with.

FAQ

What is Mercato Smart Agent?

Mercato Smart Agent is the field app for reps of pharmaceutical companies and scientific offices in Iraq. It holds their customers, each pharmacy’s page, ordering with bonus and offers in view, picking the warehouse, tracking every order, monthly targets and a team leaderboard.

What is Mercato B2B?

Mercato B2B is the app pharmacies in Iraq use to buy from drug warehouses and offices. It covers search, items with price, bonus and stock, each warehouse’s page, offers, the shortage list, one cart across warehouses, and every order in one place.

Who designs Mercato’s apps?

Laith Aljunaidy, Mercato’s Chief Product Officer, leads product and design across the family, from the first screen to the store listing, in Arabic first.

What is Mercato Atlas?

Mercato Atlas is Mercato’s design system in Figma: colour, type, spacing, shape, motion, icons and marks, with the components and patterns every Mercato app is built from.